Fable Flow is an ideation tool for writers, game masters, artists, and designers, built on the belief that the best ideas come from the person using them, not from a machine.
We designed and built the whole experience: a Flipboard-style page-fold animation that makes drawing a card feel physical, and a card system with careful spacing, typography, and hierarchy that keeps attention on the image and the words. A consistent visual framework lets illustrations from many different indie TTRPGs sit together without clashing.
Around the card mechanic we developed the Flow, a four-step process that takes the user from a random image to an idea only they could have had. The interface stays quiet throughout, holding the structure without getting in the way of the thinking.
